Maxuria
Z Square LLC
Apr 2025 — PresentLos Angeles, CA
Business Operations Manager
$150K → $1M+ monthly GMV- Owned growth planning and day-to-day operating strategy for a TikTok-driven luxury resale business that scaled from $150K to $1M+ in monthly GMV, translating business goals into livestream, content, product, staffing, and promotional priorities.
- Analyzed performance across brands, SKUs, creators, livestream formats, platforms, and promotions to diagnose growth opportunities and performance gaps and guide resource allocation.
- Developed livestream content and merchandising strategies, including creator-product matching, product prioritization, show sequencing, pricing, and promotional mechanics based on audience response, conversion performance, category strengths, and inventory priorities.
- Built and iterated livestream growth playbooks by testing show formats and promotional mechanics and translating performance learnings into repeatable operating practices.
- Scaled livestream operations from approximately 40 to 84 hours per week, building operating processes across an eight-host team, production, inventory, customer service, and fulfillment.
- Established recurring KPI reporting and performance-review workflows using Excel, Google Sheets, and Python to identify root causes, prioritize improvements, and support business decisions.
- Designed cross-functional SOPs and control mechanisms across livestream, order management, and fulfillment, reducing problematic orders from 5–10 per month to approximately one.
