STRATEGY · OPERATIONS · ANALYTICS
I solve ambiguous
business problems.
I use data, structured thinking, and hands-on execution to understand what is happening, decide what should change, and turn those decisions into measurable outcomes.
$150K → $1M+ monthly GMV·Livestream commerce
View selected work ↓SELECTED WORK
How I approach real
business problems.
Strategy, growth, analytics, and operating systems explored through real business questions.
Scaling Luxury Livestream Commerce
How livestream momentum, product sequencing, and host execution shape high-ticket conversion.
Analyzed: livestream performance · product mix · conversion behavior
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Competitive Advantage in Luxury Resale
Why the strongest luxury resale companies have not necessarily built their businesses around livestreaming.
Compared: resale models · supply · trust · inventory liquidity
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Designing an Operating System for Scale
How livestream, customer-service, and fulfillment systems evolved as a commerce business scaled.
Impact: 40 → 84 live hrs/week · 5–10 → ~1 problem orders/month
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$150K → $1M+
Monthly GMV
40 → 84 hrs
Weekly livestream hours
2 → 8 hosts
Livestream host team
5–10 → ~1
Problematic orders / month
ABOUT
I like problems that don’t come with instructions.
My work sits between analysis and execution: understanding what drives performance, identifying what should change, and turning those decisions into repeatable improvements.